A business plan for a retail

    store can be a complex multi-page document created using special software or it can be a page torn from a notebook. The purpose of your business plan will determine how much information should be included and what format to use. For financing, you'll have a better chance of convincing someone to fund your company if there are plenty of details provided. Do you know what goes into a business plan? Here are the essential elements of an excellent retail business plan and what to include.

    零售店的商業計劃可能是用專門的軟件制作的多張復雜的文件，或者是在筆記本上寫的一頁計劃。你的商業計劃的目的是為了決定應該要包括哪些信息，以及使用什么樣的格式。在財政方面，如果你提供的細節夠詳細的話，你就可以說服別人來投資你的公司。你知道在一份商業計劃中應該包括哪些內容嗎？以下是一份優秀的商業計劃必須包括的部分：

    1.Executive Summary

    執行總綱

    An Executive Summary is critical to the success of the business plan. The Executive Summary offers synopsis of the business plan, and highlights the key points raised within. This business plan part is where you need to capture the reader's attention so that he/she will be compelled to read on.

    對于一份成功的商業計劃來說，執行總綱是必不可少的。它包括了商業計劃的總綱，并標出要強調的重點部分。商業計劃的作用是用來吸引領導的注意力，讓他/她有興趣考慮你的計劃。

    2.Business Analysis

    商業分析

    The next section is the Business Analysis. From the business structure, legal name, location and goods or services offered to an analysis of your customers and competition, this section will describe the nature of your retail business. Use easy-to-read, common terminology. Never assume that those reading your business plan have the same level of technical knowledge that you do.

    接下來是商業分析。從商業結構，商標名稱，工廠選址，你能夠為客戶提供的商品及服務，以及競爭對手的分析等，商業分析部分可幫你定義你零售業的種類。用簡單易懂的術語。永遠都不要想當然地認為閱讀你商業計劃的人懂得和你一樣的專業知識。

    3.Marketing Strategy

    營銷策略

    The Marketing Strategy section should explain how your retail business will penetrate your target market. Detail the company's desired image and branding strategy. Give an overview of the company's pricing strategies, current and potential marketing partnerships and provide documented research to back your plan in this part.

    營銷策略部分應該解釋你打算如何讓自己的零售業滲透你的目標市場，公司要建立的形象和品牌化戰略的細節。以及對公司價格策略，當前的和潛在的營銷伙伴等的詳細描寫。以及提供能夠證明你計劃的調查報告。

    4.Products and Services

    產品和服務

    This business plan part is most important to retailers developing a business. The Products and Services section describe the goods and services offered, how they are provided, information about the vendors, and any plans for future growth of the product lines.

    商業計劃對于零售商開發生意來說是一個很重要的部分。產品及服務的相關描述定義了提供的產品和服務，怎樣提供，供應商的信息，以及關于未來產品線的發展計劃。

    5.Management Plan

    管理計劃

    In the Management section, the information will show that the retail business has the necessary human resources to be successful. This part will answer questions about the key management personnel and their background, explain how the store will be staffed and detail all personnel compensation and benefits, including employment policies and procedures.

    在管理部分顯示了零售業要成功所必須的人力資源。這一部分會解答關于主要管理人員的背景及相關問題，顯示商店的人員結構圖，人員的薪資，紅利，就業政策以及相關政策。

    6.Financial Plan

    財政計劃

    One of the more difficult parts of the business plan, the Financial Plan will involve the company's revenue and profitability model. This part assesses the amount of capital the retail business needs, as well as the proposed use of these funds and the expected future earnings. It includes Break-even Analysis, Sales Forecasts, Balance Sheets and Cash Flow Statements broken down monthly for the first year and then annually for the next 2-5 years.

    商業計劃最難的部分，財政計劃應該要包括公司的收入以及盈利模式。這一部分評估了零售業需要的總的資金，這些資金的用途估計，以及對未來收入的預估。財政計劃應該包括盈虧平衡分析，銷售預測，資產負債表，第一年每月達到的現金流量，以及接下來2到5年間每年的現金流量。